WHAT WE DISCOVERED

Through our Discovery stage, we uncovered the following:

Client - Family-owned business with four generations working for RS French.

Brief - Increase local brand awareness and create an identity the family could be proud of.

Challenges - Poor brand recall and no online presence.

WHAT WE DID

Create a personal proposal that struck all the right chords. At the centre was the use of four rectangles. Each one symbolising a family member, a container size and the ‘F’ of RS French to make the logo iconic.

BRAND IDENTITY

Everything we created was considerate of the RS
French story. A natural and authentic update on
what was already a successful business.

This meant retaining the primary green but
introducing a new secondary accent palette.
Coupled with new typography we injected energy,
character and meaning into the RS French brand.

New Assets

Guidelines

FINALLY took the time to really understand our business. The proposal presentation was an emotional experience for all four family owners as FINALLY completely captured the heart of the business. Our new identity and overall image has transformed how we are viewed in the market place and has significantly improved our brand awareness.

Matthew French, Director

WEBSITE DESIGN & BUILD

Next was rolling the new identity across their website. The top priority was
improving the user experience and restructuring flows to be more intuitive.
Ultimately creating a higher converting website and turning more visits into leads.

VISIT WEBSITE

SERVICES

Your customers are out there, and we can help you find them. Find out more about the services we offer here at FINALLY, and how we can help your business to grow.

OUR SERVICES