With increasing competition in the portable container market, it was time RS French cemented its position as a serious player.
To do this, RS French needed a new identity. One that paid tribute to its family heritage, yet prepared them for a new and successful future.
Client - Family-owned business with four generations working for RS French.
Brief - Increase local brand awareness and create an identity the family could be proud of.
Challenges - Poor brand recall and no online presence.
Create a personal proposal that struck all the right chords. At the centre was the use of four rectangles. Each one symbolising a family member, a container size and the ‘F’ of RS French to make the logo iconic.
Everything we created was considerate of the RS
French story. A natural and authentic update on
what was already a successful business.
This meant retaining the primary green but
introducing a new secondary accent palette.
Coupled with new typography we injected energy,
character and meaning into the RS French brand.
FINALLY took the time to really understand our business. The proposal presentation was an emotional experience for all four family owners as FINALLY completely captured the heart of the business. Our new identity and overall image has transformed how we are viewed in the market place and has significantly improved our brand awareness.
Next was rolling the new identity across their website. The top priority was
improving the user experience and restructuring flows to be more intuitive.
Ultimately creating a higher converting website and turning more visits into leads.
Increase web traffic
Increase in sessions on the website
Web traffic up by 22.5%
Sessions up by 13%