---
title: Lead Generation Success | Bespoke Routine Builder for QV Skincare
description: The bespoke routine builder boosted QV Skincare's leads and customer insights, with 1,536 submissions in the first three months.
---

OUR WORK

# Lead generation with a personal touch.

[Contact us](https://www.finally.agency/contact-us)

#### 03 Minute Read

## Beyond the form: How a bespoke routine builder generated leads for QV Skincare

![user](https://www.finally.agency/hubfs/user.svg)

### Client

QV Skincare

![green-folder-icon](https://www.finally.agency/hubfs/green-folder-icon.svg)

### Service

Routine builder

![green-sapes-icon](https://www.finally.agency/hubfs/green-sapes-icon.svg)

### Objective

Lead generation

![qv-skincare-typeform](https://www.finally.agency/hs-fs/hubfs/qv-skincare-typeform.jpg?width=1710&height=576&name=qv-skincare-typeform.jpg)

##### Summary

## From confusion to confidence

QV Skincare were looking for a different approach to lead generation. So, rather than a traditional campaign with a simple contact or download form, Finally created a custom-made routine builder that unlocks the perfect skincare regimen for each user.

This interactive tool goes beyond simple questions. It delves into specific skin concerns, recommending a tailored routine from QV's trusted product range. The result was a tool that empowers users to make confident choices, while providing QV Skincare with valuable insights into customer needs.

Plus, seamless integration with HubSpot allows for targeted follow-up emails, reinforcing the personalised experience and ensuring more effective lead nurturing. Here, the combination of personalised content and a data-driven approach helps generate qualified leads and builds stronger relationships with QV Skincare's audience.

##### Results at a glance:

## 1,536

submissions in first 3 months

## 23.3%

submission rate

## 39.52%

email open rate

![slide1](https://www.finally.agency/hs-fs/hubfs/slide1.png?width=720&height=768&name=slide1.png)

![slide2](https://www.finally.agency/hs-fs/hubfs/slide2.png?width=720&height=768&name=slide2.png)

![slide3](https://www.finally.agency/hs-fs/hubfs/slide3.png?width=720&height=768&name=slide3.png)

![slide4](https://www.finally.agency/hs-fs/hubfs/slide4.png?width=720&height=768&name=slide4.png)

![slide5](https://www.finally.agency/hs-fs/hubfs/slide5.png?width=720&height=768&name=slide5.png)

### Challenge

Create an engaging lead generation tool that will allow QV Skincare to collect data on their target customers.

### Channels

Paid social, Organic social, Email, HubSpot, Typeform

### Connection

Typeform integrates easily with HubSpot and maps data properties to  a contact record, including email, name, and skincare conditions. The quiz was shareable on a variety of platforms, reaching the audience wherever they were. 

```json
{
  "@context" : "https://schema.org",
  "@id" : "",
  "@type" : "LocalBusiness",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "GB",
    "addressLocality" : "Canterbury",
    "postalCode" : "CT2 8BH",
    "streetAddress" : "21 St Dunstans Street"
  },
  "geo" : {
    "@type" : "GeoCoordinates",
    "latitude" : 51.2823362,
    "longitude" : 1.0744250000000193
  },
  "image" : "https://cdn2.hubspot.net/hubfs/2820648/Finally_Logo_Black.png",
  "name" : "FINALLY Agency",
  "openingHoursSpecification" : {
    "@type" : "OpeningHoursSpecification",
    "closes" : "17:00",
    "dayOfWeek" : [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ],
    "opens" : "09:00"
  },
  "sameAs" : [ "https://facebook.com/wearefinally", "https://twitter.com/wearefinally", "https://www.instagram.com/wearefinally/", "https://www.youtube.com/user/wearefinally", "https://www.linkedin.com/company/finallyagency" ],
  "telephone" : "01227 490250",
  "url" : "https://finally.agency"
}
```