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that’s the way the cookie crumbles

Cookies policy.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. When you visit our website we use a cookie to assign you a randomly-generated unique identifier. We log your activity on our websites against this identifier in our databases. Once in our databases, this information will be added to your user profile and we use this data to monitor your activity on our website.

What are cookies?

Cookies are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit if you agree. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. For example, we use cookies to store your interest areas. This helps us to improve our website and deliver a better more personalised service.

Cookies contain information that is transferred to your computer's hard drive. We use the following cookies:

  • Necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:


Necessary cookies

Cookie Title Type Purpose Domain
__cf_bm Necessary This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. .finally.agency
__cfruid Necessary Cloudflare sets this cookie to identify trusted web traffic. .finally.agency
__cf_bm Necessary This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. .hubspot.com
__hssrc Necessary This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that .finally.agency
__hssc Necessary HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. .finally.agency

Analytical or performance cookies

Cookie Title Type Purpose Domain
AnalyticsSyncHistory Analytics LinkedIn set this cookie to store information about the time a sync took place with the lms_analytics cookie. .linkedin.com
_gcl_au Analytics Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. .finally.agency
_ga_* Analytics Google Analytics sets this cookie to store and count page views. .finally.agency
_ga Analytics This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. .finally.agency
_gat_UA-* Analytics Google Analytics sets this cookie for user behaviour tracking. .finally.agency
_gid Analytics Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. .finally.agency
_hjTLDTest Analytics To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails. .finally.agency
_hjSession_* Analytics Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. .finally.agency
_hjSessionUser_* Analytics Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. .finally.agency
__hstc Analytics Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). .finally.agency
hubspotutk Analytics HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. .finally.agency
_fbp Analytics Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. .finally.agency
_hjRecordingEnabled Analytics Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session. .finally.agency

Functionality cookies

Cookie Title Type Purpose Domain
lidc Functional LinkedIn sets the lidc cookie to facilitate data center selection. .linkedin.com
UserMatchHistory Functional LinkedIn sets this cookie for LinkedIn Ads ID syncing. .linkedin.com
li_gc Functional Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes. .linkedin.com
messagesUtk Functional HubSpot sets this cookie to recognize visitors who chat via the chatflows tool. .finally.agency
_hjAbsoluteSessionInProgress Functional Hotjar sets this cookie to detect a user's first pageview session, which is a True/False flag set by the cookie. .finally.agency

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of our website.

Last updated: November 2023