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Introducing the next generation of Air Intelligence with LG

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Building a more sustainable tomorrow.

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Client

LG

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Service

Marketing Campaign

Campaign Introduction

Capitalising on the critical role of AI in building a sustainable future. 

LG's latest VRF system is a seismic leap forward in heating and cooling technology, and it arrives at a most pressing time.

With European businesses actively seeking methods to reduce their energy consumption and costs, and meet tomorrow's looming Net Zero targets, MULTI V i - and its initiative AI engine - might hold the answers they're looking for. 

This campaign aimed to increase brand awareness in the technical consultant audience. We executed the strategy across the ACD funnel with paid ads, organic social media, email marketing, landing page development, email nurturing, contact forms, and gated assets.

Results at a glance:

3,300,000

Ad impressions

17,102

Clicks

482

Marketing qualified leads

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Challenge

European businesses are running out of time to meet Net Zero and CSR targets, and the pressure is mounting. With an energy crisis sweeping across the continent, it’s never been more paramount to act.

Concept

Position MULTI V i and AI-powered VRF systems as the solution to remedy the energy pains of today, and triumphantly smash the targets of tomorrow. 

Creative

We crafted a rousing campaign, led by a value-driven guide, documenting how European businesses who choose MULTI V i can conquer Net Zero and CSR targets, and take back control of their spiralling energy consumption and costs.