---
title: "Meet Therman: LG's HVAC Hero | LG | Finally Agency Case Study"
description: Meet Therman, LG's Pixar-inspired digital mascot. Designed to stand out at ISH, Therman is now a key character in LG's onboarding and marketing campaigns.
---

OUR WORK

# LG's digital mascot to guide and connect the installer market

[Contact us](https://www.finally.agency/contact-us)

#### 00 Minute Read

## Meet Therman, the Pixar-inspired digital mascot for LG

![user](https://www.finally.agency/hubfs/user.svg)

### Client

LG

![Icon2](https://www.finally.agency/hubfs/Icon%20Left-Feb-08-2024-05-11-09-7664-PM.svg)

### Service

Branding, Animation

![Therman large](https://www.finally.agency/hs-fs/hubfs/Therman%20large.png?width=1140&height=384&name=Therman%20large.png)

##### summary

## Meet Therman: LG’s HVAC Hero

LG Business initially asked Finally to help make them stand out at ISH, the worldleading trade fair for HVAC + Water. 

And so, our design team created Therman. A character developed using inspiration from Disney and PIXAR characters, Therman was first used as a way finding device at the ISH show.

But this digital mascot won the hearts of LG Installers, so much so that he is now a key character used in all onboarding communications and continuing marketing campaigns across the Air Solutions unit.

![Therman 2](https://www.finally.agency/hs-fs/hubfs/Therman%202.png?width=555&height=384&name=Therman%202.png)

![Therman 1](https://www.finally.agency/hs-fs/hubfs/Therman%201.png?width=555&height=384&name=Therman%201.png)

![LG RAC 1](https://www.finally.agency/hs-fs/hubfs/LG%20RAC%201.png?width=360&height=384&name=LG%20RAC%201.png)

![LG RAC 3](https://www.finally.agency/hs-fs/hubfs/LG%20RAC%203.png?width=360&height=384&name=LG%20RAC%203.png)

![Image5 (2)](https://www.finally.agency/hs-fs/hubfs/Image5%20(2).png?width=360&height=384&name=Image5%20(2).png)

![Image5 (2)](https://www.finally.agency/hs-fs/hubfs/Image5%20(2).png?width=360&height=384&name=Image5%20(2).png)

![Image5 (1)](https://www.finally.agency/hs-fs/hubfs/Image5%20(1).png?width=360&height=384&name=Image5%20(1).png)

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