With transparency, creativity and the drive to keep learning at the heart of our values, at FINALLY you’ll find a marketing agency with a difference. We listen to how you want to develop your business and put this at the centre of our efforts, surpassing your expectations each and every time. Here’s how we’ll help you grow...
We’re a collective of more than 20 marketing professionals whose expertise in SEO, content, social media, email, design, video production and web development will ensure you’ve everything you need, all under one roof. Whether it's because of our cutting-edge visuals or our websites that deliver real results, FINALLY will be the last agency you’ll ever need...
Lg rac why lg
The challenge
There are many air conditioning manufacturers to choose from, and so we needed to differentiate LG Air Solutions from the competition, not by focusing on product features, but something more meaningful.
The objective
Our aim is to persuade more installers to select LG as their trusted supplier of air conditioning units.
The strategy
Our approach utilised targeted paid advertising on LinkedIn and Facebook, along with a strategic mix of email nurturing and engaging organic social media content.
We wanted to truly win the trust and affinity of the target audience: installers and engineers.
So, we answered their number one question: why should they choose LG?
With so many air conditioning manufacturers to choose from, the reasons to stock and supply LG had to be compelling, so we lasered in on partnership.
All of our campaign messaging had a focus on building brand loyalty with the installer market, rather than the features of the products themselves.
Paid ads
Cost per lead
644 leads generated
£11.30
"This campaign was an interesting one. While LG campaigns past and present have featured a lengthy lead generation piece, the goal here was to distil the six or seven major benefits an installer would experience by working with LG into something that would fit on a single sheet of A4. The resulting ‘Why Choose LG?’ one-pager was a perfect union of snappy content and quality graphic design."
Contact us