Client - LG Air Solutions is a part of the wider LG Business Unit. They provide heat and cooling solutions to the commercial HVAC market.
Brief - To engage with installers and distributors of heating, ventilation and air conditioning (HVAC) units in order to educate them on why they should choose LG.
Results - The AWHP 2021 campaign was LG Air Solution’s most successful global campaign to date, generating over 4,000 leads in four months.
An air-to-water heat pump (AWHP) is a heating unit that is four times more energy efficient than a gas boiler.
Our objective with this campaign was to educate the installers and distributors of heating, ventilation and air conditioning units on why they should choose LG’s range of THERMA V AWHP products, so that they are confident to go with this information to their customers - the residential consumers.
The key to the success of this campaign came down to specific targeting of our audience, a true understanding of their problems, and communicating in the right channels with the right creative assets to show exactly how LG’s THERMA V range helped to solve their pain points.
For the key messaging and content strategy, we lasered in on instigating a behavioural change.
Our target - installers and distributors - have worked with traditional gas boilers for years. It’s what they know, and what their services are built on.
If they want to ensure the future of their business and services, then they need to make a switch before it’s too late.
The paid social campaign ran across Facebook and LinkedIn for 4 months.
Cost Per Click (CPC): £1.63
Cost Per Lead (CPL): £3.42