Before 2020 Kent Cider Co. had exclusively sold to pubs, bars and restaurants. As a result, identifying who their perfect online customer was and what their needs were was crucial, as it would inform all of the design and development decisions.
Increase on web traffic year on year.
Reduction in users leaving the website.
Increase in online orders vs the previous year.
WHAT WE DISCOVERED
Through our Discovery stage, we uncovered the following:
Client - Kent Cider Co. are a dedicated team of real cider makers, produced using apples sourced in and around their hometown of Faversham, Kent.
Brief - The brief was to decrease the reliance on offline sales and increase online sales through a direct-to-consumer, e-commerce website.
Challenges - No current e-commerce functionality in the existing site, compounded by a global pandemic closing pubs and restaurants.
Detailed analysis of the existing website, identifying issues, blockers and functionality pain points.
NEW WEBSITE STRUCTURE
Determining the new user funnels and simple navigation without impacting the brand guidelines. A more traditional e-commerce layout was adopted to help customers familiarise themselves quickly and know instinctively how to use the site.
BUILD A CASE
New functionality was introduced to improve the customer experience, allowing customers to ‘build a case’ of their own tastes. This added personalisation was technically very challenging but has proved incredibly popular with customers.
Just wanted to say thanks for your team’s work on our new website. I think it looks and works great.
Mark Henderson, Managing Director
MAINTAIN BRAND AUTHENTICITY
Having recently gone through a rebrand it was important for Kent Cider Co. to align everything consistently and authentically. Their personality and hand-crafted, artisanal feel needed to carry through from their packaging on to their digital shop-front and beyond.