Before 2020 Kent Cider Co. had exclusively sold to pubs, bars and restaurants. As a result, identifying who their perfect online customer was and what their needs were was crucial, as it would inform all of the design and development decisions.
Client - Kent Cider Co. are a dedicated team of real cider makers, produced using apples sourced in and around their hometown of Faversham, Kent.
Brief - The brief was to decrease the reliance on offline sales and increase online sales through a direct-to-consumer, e-commerce website.
Challenges - No current e-commerce functionality in the existing site, compounded by a global pandemic closing pubs and restaurants.
Detailed analysis of the existing website, identifying issues, blockers and functionality pain points.
Determining the new user funnels and simple navigation without impacting the brand guidelines. A more traditional e-commerce layout was adopted to help customers familiarise themselves quickly and know instinctively how to use the site.
New functionality was introduced to improve the customer experience, allowing customers to ‘build a case’ of their own tastes. This added personalisation was technically very challenging but has proved incredibly popular with customers.
Just wanted to say thanks for your team’s work on our new website. I think it looks and works great.
Having recently gone through a rebrand it was important for Kent Cider Co. to align everything consistently and authentically.
Their personality and hand-crafted, artisanal feel needed to carry through from their packaging on to their digital shop-front and beyond.
Lead to greater insights by using the HubSpot CRM. Provided detailed data for retargeting and look-a-like campaigns and resulted in a 47% email open rate and a 17% click rate being achieved.
Increase web traffic
Reduce the bounce rate
Increase product orders
Increase website visits from social media
Web traffic up by 397% year on year
59% reduction in users leaving the website
850% increase in online orders vs the previous year
Increased social users to the website by 183%