Videos not only help your customers connect with your brand, but they’re a brilliant way to introduce your brand to potential employees.
Company culture is much more natural and inviting through the medium of video.
With video, you can put your employees front and centre of your brand, showcase your office and factory space, as well as capture testimonials from your clients.
Video marketing is just one piece of a wider marketing strategy puzzle, and, like any puzzle, you can’t afford to miss even a single piece.
As part of your content creation, you no doubt already produce written content of some sort, whether that be blogs, guides, white-papers, press releases or news. While this written content certainly has a place in an inbound marketing strategy, the creation of video content cannot be ignored and should fit around and complement your written marketing.