EXACTAFORM
CUT THROUGH
THE NOISE

Exactaform is a bespoke diamond and carbon cutting tooling company.

WHAT WE discovered

Through our Discovery stage, we uncovered the following:

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Client - Exactaform is a bespoke diamond and carbon cutting tooling company, working with the biggest names in aerospace and automotive manufacturing.

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Brief -Exactaform were already well established and well respected with their existing customers, but to achieve their growth goals, they needed to reach a wider audience.

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Challenges - It takes time to build trust and relationships with clients. Exactaform needed to find a new way to connect with their target audience.

 

VIDEO MARKETING

Today’s consumers live in a digital world, with instant access to all the information they need to make a decision.

 

If 70% of a sales decision is made before the buyer engages with a sales person, – and you are the industry’s best kept secret – then leads are going to be harder to find and harder to convert.

 

What can you do to cut through the noise?

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SHOW, DON'T TELL

By using video, you can engage your leads and build trust quickly and effectively.. 

Your audience can build an accurate picture of your company, listen to your staff speak, and see inside your factory. 

To help Exactaform build brand awareness in new markets, we worked with them to produce professional videos. The videos allowed to audiences understand the Exactaform brand and services immediately.

A FAMILY BUSINESS

Videos not only help your customers connect with your brand, but they’re a brilliant way to introduce your brand to potential employees.

Company culture is much more natural and inviting through the medium of video.

With video, you can put your employees front and centre of your brand, showcase your office and factory space, as well as capture testimonials from your clients. 

Why you need video marketing

Video marketing is just one piece of a wider marketing strategy puzzle, and, like any puzzle, you can’t afford to miss even a single piece. 

As part of your content creation, you no doubt already produce written content of some sort, whether that be blogs, guides, white-papers, press releases or news. While this written content certainly has a place in an inbound marketing strategy, the creation of video content cannot be ignored and should fit around and complement your written marketing.

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SERVICES

Your customers are out there, and we can help you find them. Find out more about the services we offer here at FINALLY, and how we can help your business to grow.

Our Services