INBOUND 2021: ONES TO WATCH

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INBOUND 2021 is fast approaching, and the FINALLY gang and I are excited to attend again!

With our Powerhouse Passes, we’ve got virtual and on-demand access to all the talks, breakout sessions and online experiences. Personally, it is a must attend event for both inbound agencies and businesses alike. 

But with so much on offer, I’m here to give the Engineering & Manufacturing world the lowdown on my top 5 sessions not to miss out on.

Below, I have carefully selected 5 sessions that cover a variety of different topics, such as brand storytelling, LinkedIn tips, email marketing and video content. Don’t forget, these are just a handful of sessions from a truly huge lineup at INBOUND 2021; be sure to check out the rest of the agenda. 

I cannot recommend this event highly enough. Keynoters will inspire you with their ideas and visions for the future of marketing and business. Plus INBOUND is more than just great content, it’s also an absolute blast! (Watch out for some celebrity appearances too.)

You still have time to grab tickets if you haven’t done so already, we hope to see you there; be sure to say hello to the FINALLY team in the chat 👋 

 

WHEN IS INBOUND 2021? 

Tuesday, October 12th - Thursday, October 14th, 2021

 

IS INBOUND 2021 IN-PERSON OR A VIRTUAL EVENT? 

The event is virtual just like last year, but from FINALLY’s experience it’s just as fun, rewarding and interactive as possible. So don’t let that put you off!

 

WHAT IS INBOUND?

HubSpot's yearly INBOUND event is one of the largest marketing events in the world, with influential speakers from a wide range of businesses and industries spanning across all areas of marketing, business, and sales. You’ll also get to learn about all the new and upcoming HubSpot features to help your business grow.

This year at INBOUND 2021, you can learn from thought leaders of your favourite global brands like Google, LinkedIn, HubSpot, Shopify and more, giving you and your business insight, inspiration and actionable ideas that you can implement for yourself.

Each year there are some celebrity big hitters you’d be silly to not tune into – and 2021 does not disappoint – with the superstars Spike Lee & Oprah Winfrey offering their thoughts and insights! (What a line-up right?)

I certainly won’t be missing their sessions; both will be a great way to wind down and finish the day feeling motivated and inspired. Here’s when their sessions are on:

Spike Lee | Spotlight:
DRAWING AMBITION OUT OF YOURSELF AND OTHERS
October 13, 10:00 pm - 10:30 pm BST (30 min)


Oprah Winfrey | Spotlight:
LESSONS LEARNED ON THE ROAD TO SUCCESS
October 14, 10:30 pm - 11:10 pm BST (40 min)

 

MY TOP 5 ONES TO WATCH:

CREATIVITY THRIVES IN CONSTRAINT: HOW SUCCESSFUL BRANDS CREATE VIDEO CONTENT

October 12, 04:30 pm - 05:30 pm BST (60 min)
Carly Potock & Charlene Tassinari | Canvas+Co

Video is a powerful marketing tool, and it can take many different forms, some more suitable for one platform than the other. They can be emotive and powerful, or funny and catchy, with this there are so many ways to make a video a success. But how?

In this session you can learn about user expectations across the top video and social media platforms, so you can better understand these platforms and their constraints, helping to maximise your creative opportunities and engage successfully with your target audience.

https://www.inbound.com/2021/sessions/creativity-thrives-in-constraint-how-successful-brands-create-video-content

 

EMAIL MYTHS BUSTED! WHAT'S REALLY WORKING NOW!

October 12, 05:30 pm - 06:30 pm BST (60 min)
Jay Schwedelson | Founder, CEO, SubjectLine.com & Worldata

Email is a vital part of most businesses' marketing strategy, but with attention spans becoming so short and browsing time in the inbox being so high, sadly it can become a perfect storm of missed opportunities.

So it’s time to forget what you think you know about email and learn how you can capture extra attention with real, actionable changes for B2B and B2C businesses.

https://www.inbound.com/2021/sessions/email-myths-busted-whats-really-working-now

 

THE CONVERSATIONAL CASE: HOW TO SCRIPT THE STORIES THAT SELL IDEAS

October 13, 01:15 pm - 02:15 pm BST (60 min)
Tamsen Webster | Founder, Chief Message Strategist, Find the Red Thread

Customers being able to see your products or services is one thing, however convincing them that you are the right choice for them? Not so easy.

Being able to make the story surrounding your product or service so compelling in the first place is the real creative challenge. Here you can learn how to tell these stories to better sell your ideas, services and products to prospective customers.

https://www.inbound.com/2021/sessions/the-conversational-case-how-to-script-the-stories-that-sell-ideas

 

HOW B2B BRANDS GROW: GREAT MARKETING DRIVES SUSTAINABLE GROWTH FOR COMPANIES

October 13, 02:15 pm - 03:15 pm BST (60 min)
Jon Lombardo & Ty Heath | B2B Institute LinkedIn

Looking to improve your company's growth? Who isn’t! Here you can learn the basic laws and principles of marketing to grow your business, gain more market share and increase your sales, all by using an evidence based approach to marketing. (Sounds great right?!)

https://www.inbound.com/2021/sessions/how-b2b-brands-grow-great-marketing-drives-sustainable-growth-for-companies

 

DEBATE: LINKEDIN ORGANIC V. LINKEDIN ADS

October 13, 05:30 pm - 06:00 pm BST (30 min)
AJ Wukcox | CEO B2Lined.com  •  Judi Fox & Michaela Alexis | LinkedIn

What is the best way to reach your ideal customers on LinkedIn? Is it with organic content or LinkedIn ads? Maybe it is a mix of both?

Join this debate session to learn more about both ways to market your business on LinkedIn, here you’ll hear debates on the pros and cons of both methods, so you can decide what is the best strategy, value for your money and time.

https://www.inbound.com/2021/sessions/debate-linkedin-organic-v.-linkedin-ads

 

SEE YOU THERE!

I hope you found this article interesting and helpful! Before you go, make sure to follow FINALLY on LinkedIn throughout INBOUND, we’ll be reacting, commentating and getting together as a team to share our thoughts. Also be sure to follow our official hashtag, #FinallyEngineRoom, for lots of great marketing tips, tricks and insight!

Feel free to drop us a line if you have any questions, we’re always really excited to hear your opinions too. See you at INBOUND 2021! 

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