FINALLY Agency head to Boston for HubSpot’s INBOUND event

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In September, marketers and sales teams from across the globe will arrive at the Boston Convention and Exhibition Center for HubSpot’s annual INBOUND event, including the team at FINALLY Agency. 

 

If you already work with us, have looked around our website or follow us on LinkedIn, you will know we are advocates of the inbound marketing methodology. 

 

Inbound marketing is the concept of moving away from a sales-focused approach of communicating with prospects, and instead highlights driving leads through valuable content, tailored communication personalisation. 

 

HubSpot founders Brian Halligan and Darmesh Shah invented the concept of inbound marketing in 2005, and it is now the most widely adopted marketing approach across the world.

 

At FINALLY Agency, we implement the inbound marketing approach with all of our clients, putting their customer at the centre of every decision, message and campaign. 

 

What is INBOUND 2022?

 

As an agency, we are passionate about staying ahead of the marketing curve and investing in training and development that keeps our marketers at the forefront of trends and techniques. 

 

We are heading to the INBOUND 2022 event this September to hear from the world’s leading experts on the current state of the industry and learn about changes occuring in the digital marketing space.

 

The knowledge and experience we gain by attending HubSpot is directly fed back into the work we produce for our clients, as we help them achieve their growth goals year on year. 

 

The full INBOUND 2022 agenda is available to view on their website. 

 

 

What we're looking forward to at INBOUND 2022

 

SUPERCHARGE YOUR CUSTOMER EXPERIENCE WITH DATA DRIVEN INSIGHTS

 

Amanda Whyte, Director, Customer Experience at HubSpot

Shauna Carroll, Program Manager, Customer Experience at HubSpot.



Putting customers at the centre of everything is the key to successful inbound marketing. We’re excited to hear from the Customer Experience team at HubSpot, and share with our clients how to correctly use and analyse data to build accurate personas and ensure messaging and marketing is locked in on the right targets for their business. 

 

HOW TO NAVIGATE MARKETING AROUND SEARCH AND SOCIAL ALGORITHMS

 

Neil Patel is a leading voice and bestselling author in marketing, particularly in search engine optimisation. He will be sharing the latest techniques in online advertising and how to navigate the ever-changing algorithms of search engines and social platforms. 

 

SEO PERSONAS: IMPROVE SEO CONTENT STRATEGY WITH SOCIAL DATA 

 

We know SEO, and we know personas. In this session, we’re excited to learn more about the modern audience-first SEO methodology from Rory Hope, Head of SEO and Content at HubSpot.



THE POWER OF CREATIVITY IN B2B MARKETING

 

This session is one we’re most excited about. Obviously, we’ve long been believers that it is incredibly important to flex the creative muscles when it comes to B2B marketing. After all, your audience in B2B is made of the same people who appreciate the creativity so often applauded in B2C marketing.

This session, with Amy Marino, Senior Director of Global Brand Marketing and Social at HubSpot, and Jim Habig, Vice President of B2B Marketing at LinkedIn, promises to prove us right. 

 

WHAT’S NEXT? THE SELLER FREE ECONOMY WITH MARCUS SHERIDAN

 

Marcus Sheridan is a bestselling author on inbound marketing and the content-driven marketing approach. His popular book, They Ask You Answer, is something we recommend all of our employees and clients read to gain a deeper insight into marketing in this way. 

 

There is going to be a huge change in business, as we move away from a sales-driven approach. Over a third of buyers would prefer to have a seller free experience, and this percentage is higher in millennials. Sheridan’s  session promises to deliver insights on how to prepare for this fundamental shift.

 

This is a fraction of the insightful sessions we are due to attend at this year’s event. Headlining the stage on Friday is Barack Obama, and throughout the week we will hear from other leading experts from companies such as HubSpot, Google and Amazon. 

 

We’re excited to attend INBOUND 2022 and share our insights with our clients. 

 

Keep connected with the team on LinkedIn to follow our journey to Boston, and be notified when we publish new insights. 




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