content marketing blogs


Work That Webinar | Top Webinar Tips From FINALLY

This year we have seen a resurgence in webinars, and with so many out there it can be hard to get yours noticed. Check out our webinar tips to help you get started.

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B2B Customer Advocacy | Harness The Power Of Your Customers

Your customers are your most valuable asset when it comes to marketing, but how should you utilise this? Find out how to harness the power of B2B customer advocacy.

Multichannel Marketing | The What, Why And How

Customer communication avenues are expanding, but is your marketing making the most of it? Find out how multichannel marketing helps you to connect with your customers.

Content Types And How To Use Them | Your A-Z List

From audio to e-Zines, this comprehensive A-Z list of content formats covers each of the main content types, with tips on how best to use these.

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How to Write a Blog | FINALLY Agency 

In this guide on how to write a blog, we answer the questions businesses have about starting – and keeping – a blog. From writing and uploading to effectively marketing your content, we’ve got you covered.

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What Is A/B Testing? | A Basic Guide

A/B testing shows you how one tiny change can make the world of difference, but what is A/B testing and how can you utilise it? Our guide explains all.

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Finding your inner (tone of) voice

Having a consistent tone of voice is vital for your brand's success. Fortunately, our guide to creating a tone of voice is here to help you and your brand.

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Understanding the Basics | An Email Marketing Guide

Have you ever felt inundated with irrelevant, annoying emails? It's a trap a lot of businesses fall into. Learn how to avoid the pitfalls in our email marketing guide.



Will the EU Copyright Directive really break the internet?

The EU Copyright Directive is set to come into effect once individual member states approve the decision. So what does this mean for marketers?

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How to optimise content for voice search

It’s official, voice search is on the up. In 2018 more than a billion searches per month were made this way. So, how should you optimise your content for voice search?

5 Easy Headline Tips

How to write a good headline

The headline of your content is perhaps the most important part. Take a look at our tips on how to write a headline that are sure to help you attract more readers.

Is Content Still King

Is content (still) king?

Content isn't just about making sure your website is found by Google. From generating sales to supporting existing customers, find out why content is King in our guide.


How to measure content marketing ROI

Unsure about whether your content creation efforts are paying off? Attribute revenue to your content with the help of our guide on calculating your content marketing ROI.



Scientific Ways To Make Your Content Impossible To Ignore