About

ABOUT

With transparency, creativity and the drive to keep learning at the heart of our values, at FINALLY you’ll find a marketing agency with a difference. We listen to how you want to develop your business and put this at the centre of our efforts, surpassing your expectations each and every time. Here’s how we’ll help you grow...

Our Story

Our Story
Meet The Team Careers & Culture

Follow Us
Services

OUR SERVICES

We’re a collective of more than 20 marketing professionals whose expertise in SEO, content, social media, email, design, video production and web development will ensure you’ve everything you need, all under one roof. Whether it's because of our cutting-edge visuals or our websites that deliver real results, FINALLY will be the last agency you’ll ever need...

Learn more

Our Services
Website Development HubSpot SEO Social Media Branding Content Video Production Training Free Website Audit
Pricing

PRICING

As a full service digital marketing agency, FINALLY can help you with all of your marketing needs. 

Learn more

Pricing
Growth Retainers
Resources

RESOURCES

Looking for something a little extra to boost your digital marketing skills? Explore our value-packed hub of free educational resources, including downloadable guides, videos, blogs and on-demand workshops.

Learning resources

Blog

Whitepapers

Watch and Learn

Inspired

The Engine Room
Case Studies
Contact
Contact
  1. Home•
  2. Case study •

  3. Forecast

A NEW, EASILY-UPDATABLE WEBSITE IN UNDER TWO WEEKS? FINALLY CAN.

forecast-logo-white

 

WHAT WE DISCOVERED

Through our Discovery stage, we uncovered the following:


Client

Forecast - a resource management software that helps project-driven companies automate operations and streamline workflows, all on one platform.


Brief

✅ Provide a new and easily adaptable website that could be updated and maintained by non-technical employees.

✅ Correct website issues which were impacting SEO rankings.

✅ Improve conversions in line with traffic increases.


Challenges

With so many previous iterations, website tracking was inconsistent and there were serious issues affecting SEO rankings. There was also a disparity between traffic growth and conversion rate — while their traffic grew, the number of conversions did not. As well as this, work needed to be completed in a matter of weeks which presented a real challenge to the FINALLY team (but one that we’re more than up to!)

HubSpot Video

 

 

Are we any good?

forecast-website-before-and-after

 

forecast-office-meeting2

 

WHAT WE DID

CREATE A WEBSITE THAT WAS EASY TO UPDATE

What? Forecast already had a website on HubSpot but most of it included custom-built templates which could only be updated by a developer. When the developer left, the team found it hard to make even simple changes to the website.

How did we help? Using Forecast’s own designs, we created blocks in HubSpot that made it easier for their marketing team to use and update.

“I think the biggest thing that really showed throughout the project was their passion. We needed something done in a very tight deadline, and they made sure to get it done however they could which, frankly, was an incredible experience.”

Rob Massa, CRO Forecast

CORRECT SEO ISSUES & ADD TRACKING TO MEASURE SUCCESS

What? A full review of the website was carried out on the existing set-up. The new requirements and opportunities for further insight were looked at and a plan was formed.

How did we help? ​​Alongside vital SEO fixes and updates to the website, we implemented, tested and launched new tracking to the CTAs and website pages which could be easily maintained by the marketing team.

forecast-neon-logo
forecast-mascot-2

 

IMPROVE CONVERSIONS

What? There was a gap between traffic growth and conversion rate — while traffic to the Forecast website grew, the number of conversions did not. This suggested that more meaningful CTAs needed to be added around the site.

Why? By updating all the existing pages to the new custom template and modules, the team can now make large and small changes more easily, without the need for a developer. They can test the impact of those changes using A/B testing tools in HubSpot, and ultimately improve their CTA conversion rate, generating more leads and sales.

SERVICES

Your customers are out there, and we can help you find them. Find out more about the services we offer here at FINALLY, and how we can help your business to grow.

OUR SERVICES
services-decoration-blue

WHAT WE DELIVERED

Within the first 2 weeks we achieved the following:

SUCCESSES:

  • Built full component library
  • Introduced full website tracking
  • Removed legacy code
  • Fixed form automation bugs
  • Reduced time to create new pages

Contact us

let's GET TO KNOW EACH OTHER…

Contact talk@wearefinally.co.uk 01227 378720

Where to find us…

 

First Floor, 21 St Dunstans Street,
Canterbury, Kent. CT2 8BH

hubspot-finally-agency-partnerfinally google partner

 

© 2023 FINALLY Agency Ltd. All rights reserved.

Privacy Policy