Client - Additure is a metal additive manufacturing company committed to building a world where additive manufacturing is easily understood and regularly adopted.
Brief - Our existing client Kingsbury approached us to create the branding and website for their new venture into metal additive manufacturing.
With Additure, we created a full brand from scratch, including a logo and identity, whilst keeping target audiences in mind as well as Kingsbury - Additure's parent brand.
We then implemented that brand across stationery, established a brand DNA and tone of voice, created digital assets and launched a brand new website.
How can you successfully convey a technology which is perceived as so complex as additive manufacturing?
Through careful research and working closely with the team at Additure, we could break down the complexity of the manufacturing process, highlight its benefits, and position the brand as educators to those who go on to adopt additive manufacturing.