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Website development

Powerful websites
For B2B businesses

You need a website that can withstand the realities of operating a global business.

Our expertise in website design and development can support you with:

Migration & Maintenance
UX & UI design
Strategic development
Mobile app development
CMS & CRM Integration

So, is your company website old and hard to use? Do you have to hire a developer to make the simplest of changes? Have you had little to no website leads in the last year?

Website development:
our process

Our strategic planning workshop will provide clarity on how your website meets your business objectives, and what success looks like to you. In this workshop, you’ll be introduced to your ‘Pod’ who will be responsible for delivering that success.

The workshop findings will form the brief, and a thorough audit of your site will provide the FINALLY team with the necessary information to build an effective solution for your website.

If you’re happy with the proposal, a delivery plan and key milestones will be agreed, and the work can start right away.

Rob Harris (1)

Rob Harris, Head of Development

How your journey will look

KICK OFF

The strategic planning workshop which will provide clarity on why we are building a new website for your manufacturing or engineering business and what success looks like to you. The session will include:

Your website goals and objectives.
Your specific requirements and project scope.
Your key user journeys.
Your content gaps.
A delivery plan and agreed milestones.

BRIEF

This document summarises the kick-off findings and will underpin your entire website project. It will provide you with:

A clear picture of what you’re getting for your money.
How your website will be delivered, and who is responsible for what.

AUDIT

This is an unbiased assessment of your current website's performance, measuring its success in getting users through your customer journey. It includes:

How your current site is ranking on Google.
Which key terms and searches are essential, need improvement or need protecting.
How users navigate through your site.
Which pages are performing badly.
Benchmark metrics to judge future results.

SITEMAP

For a website to be successful, it needs a well-structured sitemap that makes sense to your prospect and is easy to navigate. What it looks like:

Solid linking between pages and a simple content hierarchy.
Logical and fast processes ensure visitors get what they want and search engines can find relevant content quickly.

WIREFRAMES

Using the user journeys, we’ll build and agree on wireframes before any design starts. This includes:

A basic map of your entire website aligned with your user journeys.
Full wireframes to map user flows and the website content hierarchy.

CONTENT DISCOVERY

A session that means our content team has a crystal clear view of your brand, its values and tone of voice. What’s involved:

Five exercises to understand your brand’s DNA and personality.

DESIGN

Now it’s time to take all the strategic thinking, planning and mapping and turn it into a website you can be proud of. What happens:

To start, you’ll be sent a User Interface (UI) design kit. These are the visual aesthetics and graphics that keep your prospect engaged and your branding consistent.
The elements will cover things like fonts, spacing rules and colour usage.
Once signed off, these styles will be rolled out across the entire site.

DEVELOPMENT

Once the designs are signed off, your website will be built in either WordPress or HubSpot, which will act as your Content Management System (CMS). This means:

It’s easier for you to update content and create new pages using modular blocks.

TRACKING

Now your new website is built, we'll ensure that the tracking data from your current site is pulled through, plus set up the new tracking. This includes:

An audit of what is being tracked and if it is tracking accurately.
A review of your Google Analytics set up to make sure there are no issues with the data.
Planning, implementing and testing new tracking on the new website.

TESTING

In this phase, we thoroughly test multiple browsers and devices to make sure your website loads as expected, no matter where it is viewed. This will include:

Mobile, tablet, and desktop display testing.
Any payment, transactional emails, clickable integrations and tracking setup.

MIGRATION & LAUNCH

A re-direct plan from your old site will be actioned, together with pre-launch, launch, and post-launch testing. What happens:

Our team tests your ‘staging’ site thoroughly, and you can check you’re happy before it goes live.
On sign-off, the site is launched on the live domain.
Our team will then do one last check to see that all payments, emails, integrations and tracking are working as they should be.

Powerful websites
For B2B businesses

Website development:
our process