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Social Media Marketing
For Engineering Companies

Let’s face it, if you work in the engineering & manufacturing industry chances are you’re not convinced social media can work for you.

But, that may be because your expectations are skewed and you’re using it the wrong way.

For engineering and manufacturing companies, a strong social media strategy will help showcase your company to your target audience so that your business is always at the front of their mind.

So, are you wondering if you need social media at all? Are you unconvinced your market will engage with your content? Do you think you have nothing worth sharing?

FINALLY can show you how.

Social Media For Engineers:
our approach

Why bother with social media marketing if you’re not going to see instant results?

Let’s start with the myth that social media is just a place to advertise. It’s not. No one willingly uses social media to be fed ads.

The reality is much simpler. Social media provides education, entertainment, or resources that people can access at a time that’s convenient to them and on their terms.

It’s how relationships start and trust is gained, and that is why social media can be a hugely powerful and influential tool to promote your engineering and manufacturing firm.

This is how we do it…

Social Media Marketing - Step By Step

AUDIT

If you have pre-existing social media accounts we’ll need your login details, email addresses and passwords. Our team will then assess:

The volume of followers, engagements, frequency of posting, and design.
Your competitors to see how you rank against their activity.
The steps you need to take to improve and grow your presence.

IMROVEMENTS & OPTIMISATION

After the audit, you’ll learn what immediate actions you can take to help your social accounts perform better. This could include:

Essentials like improving banner images, profile pictures, copy, messaging and tone-of-voice.

SOCIAL STRATEGY

At this point we’ll write a social strategy and present it back to you, outlining:

Where you are now, what you want to achieve in the future, and how you can do it.

SOCIAL CALENDAR

Our team will then build a proposed calendar of activity, populated with:

Posts and caption examples for next 3-6 months.
Design and graphic examples to accompany the proposed content.

Next up is training for teams (or individuals) on LinkedIn, learning how to:

Update your profile so it works for your audience.
Create content that builds relationships.
Use search tools to find your ideal customer.
How to engage with other people’s content.
Working with the LinkedIn algorithm.
The best way to connect with people.

Social Media Management

Finally, you have the option for social media management, where we'll run your company page and individual profiles on your behalf. This would include:

Drafting content, both copy and graphics ready for your approval.
Scheduling and organising posts at specific dates and times.

Your retainer is completely dependent on what you need and how much you’re willing to invest in social. But to help, here are two options you could consider:

Growth Retainer

Recommended for engineering and manufacturing firms that are committed to achieving their growth plans by increasing awareness, improving conversions and closing more business.

£7,000 - £8,400 pm includes:

LinkedIn social media management
Inbound marketing and lead generation
Search engine optimisation and content generation
Video production and design

Social Media Retainer

Recommended for company leaders and teams that want to raise their profile in the engineering anf manufacturing industry and build new relationships with their target audience.

£3,600pm includes:

LinkedIn training
LinkedIn asset creation
Company page management
Personal page management

FINALLY, an agency we want to work with

"The key for us was to find a B2B Agency with a well-rounded team, that possessed a collective skill set across the various marketing disciplines, with knowledge in our industry and a laser-like focus on our needs as a business. FINALLY spent considerable time, not only understanding Kingsbury but also the Principals we serve, visiting their factories, attending their Open houses and Exhibitions and developing an appreciation of the products they manufacture. It is the strength of this understanding that has informed the development of our marketing plan, the implementation of which continues to transform our business today."

Richard Kingsbury

Kingsbury - Managing Director

"As a small but well-established manufacturing business looking for growth, my expectations were high and I knew that whoever we chose was going to need to work hard to meet them. The results they have achieved have been substantial in both the volume and the quality of new business that we have won. One of our requirements was to find a way to re-connect effectively with existing customers, which is where FINALLY have introduced us to HubSpot, which we are now starting to use with great effect."

Andrew Jaynes

Andrew Jaynes Ltd - Owner

Meet the team you’ll be working with

Ella Harvey

Head of Digital

Chris Haydon

Head of Content

Jack Harris

Digital Executive

Phoebe Lyons

Digital Executive

Social Media Marketing
For Engineering Companies

Social Media For Engineers:
our approach