Here’s a fact: 70% of your buyer’s decision has already been made before they speak to one of your sales team.
That means people are using the content to help make up their mind for themselves.
So ask yourself, is your content marketing strategy no more than a digital brochure? Does it sound like every other engineering and manufacturing firm out there? Are you only talking about yourself and not the problems your customers are facing?
If so – FINALLY can change that with content marketing services.
To us, content marketing isn’t about telling people all the logical reasons why they should do business with you. It’s about showing people your engineering and manufacturing expertise can help them.
This is how you build trust, and why someone will choose you over your competitor.
A day of discovery for us and clarity for you. Our team will run several exercises that help zero-in on what's important and what isn't. What’s involved:
This is then distilled into a presentation to summarise all the strategic thinking and creative direction from the Discovery Day. What’s included:
Training for your team on content marketing; what it is and how we can use it to your advantage. What happens:
From here we’ll know who the content is for, how to talk to them and what content they need most. All we need next is a strategy and plan, which looks like this:
As part of your ongoing marketing report, you’ll also see metrics on your contents performance, presented in:
The next 6-12 month content strategy and plan:
Increased email open rate by 100.94% by improving the language used in subject lines and preview text.
Increased email click rate by 122.09% by testing and optimising the style of CTAs within the email.
The combined improvements to the open rate and click rate increased CTR by 10.47%