CONTENT STRATEGY & PLAN
From here we’ll know who the content is for, how to talk to them and what content they need most. All we need next is a strategy and plan, which looks like this:
- Overview – the 6-month role of content and what actions to take.
- List of titles – the questions that need to be answered and the formats required.
- Keyword research – the terms that will make your content easier to find.
- Plan – details of the contents role and key dates for approval and delivery.