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Branding:
for engineering and manufacturing businesses

Branding for Manufacturing Companies:
our approach

For us, brand strategy is more than just a logo. It’s how you communicate with your audience consistently, from the way you look and speak to what it is you talk about. It’s the thing that inspires confidence, provides clarity and builds trust.

It is the manufactured meaning that helps direct, differentiate and categorise a prospect’s thinking.

And this is how we do it.

branding-lg-therman

How your branding journey will look

BRANDING WORKSHOP

A day of discovery for us and clarity for you. Our team will run several exercises that help focus on what's important and what isn't. Included in the workshop:

Interviews – 6 x interviews with people at all levels to get a feel for the company.
All about you – highlighting your strengths, weaknesses and opportunities.
All about your brand – positioning, and your brand's DNA and personality.
All about your customers – who they are, what they care about and their challenges.

CREATIVE PROPOSAL

The findings from the Branding Workshop then inform the creative proposal, with strategic thinking fuelled by a clear rationale based on real insight. What’s included:

Research – an overview of our findings and inspiration.
Strategy - the direction, story and justification for the creative work
Branding proposal:

Corporate identity
Typography
Colour palette
Look and feel
Tone of voice

Implementation – we will provide visual examples of how your branding will work in practice, such as on stationery, signage, and online.

BRAND GUIDELINES AND OFFICIAL ASSETS

Once the brand has been signed-off, we’ll create the following documents and files to ensure consistency for the implementation stage and beyond. This includes:

Brand guidelines document – logo, colour palette, typography, photography style.
Brand tone of voice document – copy and messaging.
Brand graphics master file – logos in different formats, icons, effects, patterns.

IMPLEMENTING YOUR BRAND IDENTITY

Implementation varies and will need to be quoted separately, but often includes the following:

Website – site structure, design and build.
Video – launch video introducing the new brand and the story behind it.
Business stationery – redesign of letterheads, business cards, email signatures.
Social media graphics - redesign of social banners and company profiles.
Signage – design of internal and external signage.
Workwear – application of branding on workwear.

FINALLY, an agency we want to work with

"The key for us was to find a B2B Agency with a well-rounded team, that possessed a collective skill set across the various marketing disciplines, with knowledge in our industry and a laser-like focus on our needs as a business. FINALLY spent considerable time, not only understanding Kingsbury but also the Principals we serve, visiting their factories, attending their Open houses and Exhibitions and developing an appreciation of the products they manufacture. It is the strength of this understanding that has informed the development of our marketing plan, the implementation of which continues to transform our business today."