For us, brand strategy is more than just a logo. It’s how you communicate with your audience consistently, from the way you look and speak to what it is you talk about. It’s the thing that inspires confidence, provides clarity and builds trust.
It is the manufactured meaning that helps direct, differentiate and categorise a prospect’s thinking.
And this is how we do it.
A day of discovery for us and clarity for you. Our team will run several exercises that help focus on what's important and what isn't. Included in the workshop:
The findings from the Branding Workshop then inform the creative proposal, with strategic thinking fuelled by a clear rationale based on real insight. What’s included:
Once the brand has been signed-off, we’ll create the following documents and files to ensure consistency for the implementation stage and beyond. This includes:
Implementation varies and will need to be quoted separately, but often includes the following:
The family business whose brand
contained huge potential
And if that doesn’t help, have a scan over FINALLY’s
6 essential steps to avoid choosing the wrong agency
and learn what to be mindful of.
"The key for us was to find a B2B Agency with a well-rounded team, that possessed a collective skill set across the various marketing disciplines, with knowledge in our industry and a laser-like focus on our needs as a business. FINALLY spent considerable time, not only understanding Kingsbury but also the Principals we serve, visiting their factories, attending their Open houses and Exhibitions and developing an appreciation of the products they manufacture. It is the strength of this understanding that has informed the development of our marketing plan, the implementation of which continues to transform our business today."