The key for us was to find a B2B Agency with a well-rounded team, that possessed a collective skill set across the various marketing disciplines, with knowledge in our industry and a laser-like focus on our needs as a business. FINALLY spent considerable time, not only understanding Kingsbury but also the Principals we serve, visiting their factories, attending their Open houses and Exhibitions and developing an appreciation of the products they manufacture. It is the strength of this understanding that has informed the development of our marketing plan, the implementation of which continues to transform our business today.
As a small but well-established manufacturing business looking for growth, my expectations were high and I knew that whoever we chose was going to need to work hard to meet them. The results they have achieved have been substantial in both the volume and the quality of new business that we have won. One of our requirements was to find a way to re-connect effectively with existing customers, which is where FINALLY have introduced us to HubSpot, which we are now starting to use with great effect.
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